Where are the client logos?
You won’t see any client logos.
If you’re looking for a client list or a grid of client logos, you won’t find it. The client list is short, select, and confidential.
The best counsel comes from people you trust.
But why so confidential? Mutual trust is the basis of good work. And that trust isn’t built on publicizing that relationship. Clients shouldn’t be chosen for their logo – or the prestige that comes from their trust.
The best work comes from people who work together.
The best brands are built for the people that love them. They are built by people that recognize that love and ownership.
The list you won’t see is made up of folks that represent well-known brands, work in the largest companies, or manage family-based organizations, but neither their situation nor their solution sought should be public. Neither will yours.
Where are the projects?
Just like client logos, projects are confidential.
Again, mutual trust is the basis of good work. To ensure confidentiality, every project is filed with a code name. Although client names and project work are confidential, these timelines may provide an idea of bandwidth.
And, if you’re curious, code names are only explained to their clients.
Who is LMN & Ideas?
“L” and “M” represent colleagues and friends.
Ideas aren’t born in a vacuum. By their nature, ideas are elusive but always rewarding to find. That pursuit never gets old.
The “LM” in “LMN” is simply a reminder that ideas come from experiences, colleagues, and discussions. You don’t always have to find friends with last names in an alphabetical order, but when you do it may make a good name. While they aren’t formally involved, this name serves as a reminder of the range of influences good ideas come from.
“N” is for Chad Nicholson.
Chad is a brand and communications consultant with design thinking foundations. His work is based on a decade and a half of experience in the biggest companies and smallest agencies spanning design, brand building, communications, crisis management, and digital content channels.
A background in design, though, built a passion for more than line, color, and typography. Design is solving problems – sometimes visually, but always requires communication skill.
And this is the ampersand.
So, get this: The ampersand “&” was a letter of the alphabet as late as the 1800s. Children would learn “X, Y, Z, and per se &.” (“Per se” is Latin for ‘by oneself.’) Thus “ampersand.”
It’s a detail of history – and details can be delicious. Here, it’s a reminder that smart thinking doesn’t come from one person, it doesn’t come from many, it isn’t part of a rigid process. There is some magic in the middle.